Its not a secret anymore that a good Logo design helps in driving the sale for the company, leading to an increase in your profit margin A good logo design not only represents the companys image it creates a lasting impression about your company on the mind of the visitor visiting your website who can potentially become your customer.
A professional Logo Design creates awareness about your company and its products or services helping you to create a trademark. A Catchy Logo builds interest in the mind of a customer which creates curiosity to know more about your company and its products and services.
A good Logo Design is a combined effort which begins with a concept which can represent the company at its best. It must have a class and style that will give your business a unique identity helping you stand out among your competitors.
Many companies invest lot of time and money to get a good logo design for their company a good logo is the one which can represent the companys vision and its quality. The Perfect logo must consist of color, class and symbol which must generate interest for the buyer to buy your product and services.
Attractive color always appeals to the eyes. Whichever designing service you choose you must ensure that your designer understands your concept and uses appropriate symbol, style and makes good use of attractive colors making your logo come alive. There are many stages involved in creating a good logo design which is branding design and Custom design.
As Branding design has a major effect on the logo, your designer must keep in mind that a Brand can help your business go a long way. As many customers connect with brand emotionally if they like your product they will keep coming back to you. Branding design appropriately helps in increasing the sales for the company.
Custom Design is described as a stage in creation of a logo when a distinctive symbol is created to personify your logo and give it a unique identity which helps in easy identification of your product and services by the consumer which stimulates the feeling of superiority and trustworthiness in the customer for your products and services, Hence ensure that you select a good designer who can either revamp your existing logo or can provide your business with a new Logo design.
If you want to get ahead of your competitor you must try http://www.charleswebcorner.com/ who can provide you with a professional logo design which will take your business to a great height creating a brand value for your business.
Article Source: Infonexus.org Free Articles
Logo Design News is a blog informing you about everything interesting in this logo design services, techniques, companies and more.
10/22/2010
10/21/2010
Do-it-Yourself Online Logo Creation
Anyone who owns a business or who is starting a new business can attest to the value of owning a powerful and effective logo. Logos communicate who you are and allow you to connect with your customers with an easily recognizable symbol that is truly yours. But for most people, turning design ideas into a reality can be both difficult and expensive. Do-it-yourself logo design customers are looking for a fast and easy way to create a big business logo on a small business budget. Industry leading do-it-yourself applications allow you to design and download the right logo right away. Your logo is only as good as the image or icon you start with. When choosing a logo design service, look for a service that provides logos designed specifically with logo creation in mind. Logos designed by professional designers will give you multiple choices in style, colors and layouts. High quality logos that have been designed by professional designers are also more easily recognizable and give you a more professional look to your logo. Do-it-yourself logo creation tools should be easy to use, and thus, save you valuable time when you need a logo. Look for a service that allows you to create a custom logo in minutes and download your new logo immediately. Do-it-yourself logo creation is as easy as choosing an icon based on your industry, a letter, or an abstract image, adding personalized type and making the logo layout yours. Typical do-it-yourself logo creation tools allow you to search for logos in easy and intuitive ways. Industry leading do-it-yourself applications divide the icons into three categories; symbol based, categorized by industry (such as a tree or a house), alphanumeric (A-Z and 1-9), or shape-based/abstracts (pyramids, swooshes, globes, etc.). Finding the right image should not be a long laborious process, if the application you are using is designed properly. Some of the best applications on the web today incorporate an �Ask a Friend� option that allow you to receive feedback on your logo from your friends. Your friends simply open a URL included with an email, vote on the best logo design, and then you access their responses through the application's feedback tool. Once your logo has been created, you will need several different file formats in order to take full advantage of your logo. Make sure the do-it-yourself logo service you choose provides you the following file formats of your logo: EPS, or vector image files, are essential for printing quality business cards and stationary. JPEG, or compressed image files, are meant to be displayed on the web and are NOT meant for printing. GIF, or Bitmap image files, are images with a transparent background. GIF files are perfect for use on websites with background colors other than white. Whatever service you choose, your ultimate goal should be to create a professional looking logo that communicates the right message about your business.
About the Author
Jeremy Wycherly writes articles for Logo Design companies such as Logo Maker.com. Make your own Logo Creation with our easy-to-use online Logo Maker.
About the Author
Jeremy Wycherly writes articles for Logo Design companies such as Logo Maker.com. Make your own Logo Creation with our easy-to-use online Logo Maker.
10/20/2010
The Importance of Logo Design in Websites
Your business logo design is the icon that symbolically represents your company. It is the identifying emblem that people will recognise first and foremost that stands proud as a statement of your website, your online presence and your company. Logo design company's such as GO-Gulf, a Dubai logo design team, are there to assist you in designing the appropriate logo that will encompass all that your company stands for while remaining professional and eye catching.
People underestimate the value and importance of having a business logo design customized especially for their company. Especially in online business where there are numerous companies offering the same or similar products or services, your logo is what will remind people of who you are and what your business has to offer. For you to stand apart from your competitors and isolate yourself from the masses of businesses in the internet community, you need to identify yourself. And there is no better way to do that than with a logo.
Dubai logo design company, GO-Gulf.com pride themselves in offering these services and more. Realizing the full potential behind compiling and designing a full graphics package, inclusive of business logo design for the companies they serve, they are accentuating the importance of having a recognizable brand for your company. In this day and age, everything is about brands. The brands you wear the brands you drive, the brands you buy and the brands that you favour above all. Your logo is just another brand that allows people to pinpoint and place your name and the capabilities of your company, making you an individual.
Imagine you are looking for a great place to eat and can't think of anywhere to go. You come across the banner of a great restaurant that you recognize plastered across the front of the building. Your experiences with this restaurant were memorable and you recall these experiences through your recognition of the identifying logo on the outside. Chances are, you will eat here again. It's the same with your online business. You offer exceptional services, and people will make a mental note to makes use of them again. Maybe they won't remember the name of your company, but they will remember the visual of the logo. With so much data being transferred to our brains every day, an image is so much easier to remember as the visual aspect alerts you to its presence and is pleasing to the eye.
Investing in the services of a reputable logo design company is the first step towards identifying your brand and finding the perfect business logo design to convey your message to the online world of business. Dubai logo design company, GO-Gulf.com are an excellent, reliable source for logo design, from establishing what your brand is, what the message you want to communicate is, up to delivering the final end product. If you want your online business to be noticed and remembered, then finding your ideal business logo design is a necessary step towards that, and will be a step that pays for itself in the long run.
About the Author
Resource Box: Karel founded in 2004, his company GO-Gulf.com has grown from a web portals development company into an international online web applications design and development company that does business everywhere in the region and works with people from different parts of the world. http://www.go-gulf.com, since its inception, continues to be guided by the core values exhibited by its founder.
People underestimate the value and importance of having a business logo design customized especially for their company. Especially in online business where there are numerous companies offering the same or similar products or services, your logo is what will remind people of who you are and what your business has to offer. For you to stand apart from your competitors and isolate yourself from the masses of businesses in the internet community, you need to identify yourself. And there is no better way to do that than with a logo.
Dubai logo design company, GO-Gulf.com pride themselves in offering these services and more. Realizing the full potential behind compiling and designing a full graphics package, inclusive of business logo design for the companies they serve, they are accentuating the importance of having a recognizable brand for your company. In this day and age, everything is about brands. The brands you wear the brands you drive, the brands you buy and the brands that you favour above all. Your logo is just another brand that allows people to pinpoint and place your name and the capabilities of your company, making you an individual.
Imagine you are looking for a great place to eat and can't think of anywhere to go. You come across the banner of a great restaurant that you recognize plastered across the front of the building. Your experiences with this restaurant were memorable and you recall these experiences through your recognition of the identifying logo on the outside. Chances are, you will eat here again. It's the same with your online business. You offer exceptional services, and people will make a mental note to makes use of them again. Maybe they won't remember the name of your company, but they will remember the visual of the logo. With so much data being transferred to our brains every day, an image is so much easier to remember as the visual aspect alerts you to its presence and is pleasing to the eye.
Investing in the services of a reputable logo design company is the first step towards identifying your brand and finding the perfect business logo design to convey your message to the online world of business. Dubai logo design company, GO-Gulf.com are an excellent, reliable source for logo design, from establishing what your brand is, what the message you want to communicate is, up to delivering the final end product. If you want your online business to be noticed and remembered, then finding your ideal business logo design is a necessary step towards that, and will be a step that pays for itself in the long run.
About the Author
Resource Box: Karel founded in 2004, his company GO-Gulf.com has grown from a web portals development company into an international online web applications design and development company that does business everywhere in the region and works with people from different parts of the world. http://www.go-gulf.com, since its inception, continues to be guided by the core values exhibited by its founder.
10/19/2010
Importance of having a good logo design
When a child is born we immediately name the child, and with his name we suffix the family or father's name. Why so? We want that for the entire life the child be called, remembered, recognized and acquainted by his or her name and we add family or father's name to his or her name to differentiate the child from other child having similar name.
Similarly, when you plan to run a serious business, the first step you take is that you plan what to do as per your budget; the next step you take is that, you give a name to your business; to be successful; you want it to be acquainted, recognized and remembered by the public. So for convenience of your target audience, you tend to add a symbol as a brand to the name. This is called a " Logo design ". You can have a Simple logo, a Bright logo, or a Classy logo. While doing so remember the following:
Logo design is a symbol of the company's goals, attitude and it targets market logo is the visual design element.
It creates the all important First impression in a professional manner.
It is a symbol that conveys your company's or product's, quality and trust worthiness.
A logo is enough need not to see your name - logo can work wonders for your business.
It is the logo that conveys the nature and character of your company, Logo become synonymous.
Logo facilitates in conveying what your product, services and company conveys.
Influence any buyer phenomenally.
To summarize, think, what attracts you the most when you go to buy a book, off course the Cover of the book. The front page headlines and the news article are selected with extra care by all the news papers. They capitalize on it. Yet the above fold which is the top section of a news paper is read the most. Your LOGO is the major contributing factor to your success Logo is a symbol. It must be remembered the most It's a visual synergy.
Logo conveys the message, you want to express to the public. Logo expresses entire company and everything it stands for.
Therefore, your company logo design must clearly sum up your business. It must be a simple graphic representation, professionally refined to serve its purpose. It must have enough power to influence the perception of your target audience. It should instill trust.
About the Author
For more details on Business Logo Design Melbourne and Custom Logo Design by expert Logo Design Team visit logodesignteam.com.au for packages and great offers.
Similarly, when you plan to run a serious business, the first step you take is that you plan what to do as per your budget; the next step you take is that, you give a name to your business; to be successful; you want it to be acquainted, recognized and remembered by the public. So for convenience of your target audience, you tend to add a symbol as a brand to the name. This is called a " Logo design ". You can have a Simple logo, a Bright logo, or a Classy logo. While doing so remember the following:
Logo design is a symbol of the company's goals, attitude and it targets market logo is the visual design element.
It creates the all important First impression in a professional manner.
It is a symbol that conveys your company's or product's, quality and trust worthiness.
A logo is enough need not to see your name - logo can work wonders for your business.
It is the logo that conveys the nature and character of your company, Logo become synonymous.
Logo facilitates in conveying what your product, services and company conveys.
Influence any buyer phenomenally.
To summarize, think, what attracts you the most when you go to buy a book, off course the Cover of the book. The front page headlines and the news article are selected with extra care by all the news papers. They capitalize on it. Yet the above fold which is the top section of a news paper is read the most. Your LOGO is the major contributing factor to your success Logo is a symbol. It must be remembered the most It's a visual synergy.
Logo conveys the message, you want to express to the public. Logo expresses entire company and everything it stands for.
Therefore, your company logo design must clearly sum up your business. It must be a simple graphic representation, professionally refined to serve its purpose. It must have enough power to influence the perception of your target audience. It should instill trust.
About the Author
For more details on Business Logo Design Melbourne and Custom Logo Design by expert Logo Design Team visit logodesignteam.com.au for packages and great offers.
10/18/2010
Strategy and Tips for a Successful Logo Design
Visual processing is the most important way for gathering information for all human beings. A good design or graphics work is remembered for ages and that is what drives the multinational companies to spend millions of dollars on developing their logo and other branding material. They would go to any extent to create a solid visual impact and leave a permanent impression on their customer?s mind.
While designing your logo and providing the necessary details to your designer you need to always keep in mind what you want your customers to feel about your company when the see your logo. A logo design can actually be a compressed story for your business and tell your customers about the nature and attitude of your business.
"Logo Design" Begins at Home
Yes, your home is the place where you take the first step of your logo design process. Look at the different bottles and pouches you are using everyday in the kitchen, look at the logos they have, look at the logos on your electronic equipments, check the logo on the bag that you got from the shopping mall yesterday. Everyday we come across 1000s of logos but we remember just a few, if we look around, we can find different types of logos around us. Also, visit the local supermarket to check the logos on the array of products they have. It is always better to check out the logos of your competitors who are in the same industry. While doing this, you are sure to find some logos that stand out from the others and this is going to help you conceptualize your logo design.
Once you have made up your mind on how you want your logo to be, its time you write them down clearly demarcated into small objective points which can work as instructions for your logo designer.
One thing you should be careful, while going through different logos of other companies you must not be so influenced by any of them so that your logo becomes a replica or modified version of another logo that you saw. A good design often affects our sub conscious mind and we unknowingly duplicate certain parts of it. It is extremely important that your logo design is unique. A unique logo design increases the likelihood for getting a trademark protection. It is advisable that you take the assistance of a trademark lawyer for your trademark search and to ensure that you do not run into the risk of infringing some other companies trademark symbol or logo.
Using ClipArt
If you area small local business or a mom-n-pop shop you might not be that keen in investing towards a logo and establishing your brand (though I sincerely believe that?s very wrong). In such situation, you can try using some high quality royalty free clip art combining it with a suitable typeface to put your company name. You can also use more than one clip arts to create the total graphics for your logo.
However, you should keep in mind that clip arts would never give you the effect of a custom logo and they can be easily duplicated or stolen. Even if you are modifying a clip art, it is almost impossible to get a trademark on that. In future, once your business grows to the level when you need to have trademarked logo you will have to get a total new logo (may be something closer to the one you have) and start with your branding efforts once again to establish that new logo.
To avoid all this problems it is advisable that you get a unique custom logo and it is not always that you need to spend a lot on your logos. There are companies on the web that offers custom logo design at reasonable price.
Some More Logo Design Tips
1)Keep it simple: Remember, simplicity is the key. Most of the great logos are absolutely simple and it is always easier for us to remember and recognize a simple design than to identify a complicated artwork. If you want to have some complex illustration for your logo, try to minimize the number of lines and make it as simple as possible keeping in mind that the viewer should be able to understand what has been drawn.
2)Typography: You should be careful while deciding on the typeface that you intend to use for your logo. Choosing the correct typeface can make a lot of difference. For example, a finance company depicting strength and stability would like to use some bold, thick font. Also, the letters can be twisted to create simple yet nice logos. Some ideal examples of logo that contains only letters are "SONY" and Dell - remember the twisted "e"?
3)Always Use Vector Graphics: Always ask your designer to provide you the logo as vector graphics. The advantage is, vector graphics can be resized without any loss of details and image quality. You can resize it as per your requirement. In addition, vector graphics take lesser memory capacity in your computer.
4)Choice of Color: You should be careful while deciding on your logo colors. It is advisable to restrict yourself to RGB or CMYK colors so that your logo looks equally good in print as it looks on web. Also, ensure that your logo looks good in black and white as well, mind it, you will also have to use your logo on while faxing any of your marketing material or corporate documents.
Finally, it is always better if you are employing any specialized logo design firm to create your logo design than doing it yourself. It is their profession so they would know it much better than you do and neither is logo design always very costly. Definitely, there are companies that charge you $500 for a logo, however there are also companies that offers equally good services with very much affordable pricing (Corporate Logo Design). It is just a matter of locating that designer and you can be on your way to having a wonderful custom logo design.
Some words about Ray Smith (author of this article)
Ray Smith is a marketing Expert with years of experience in different industries and specialized knowledge on branding and Internet marketing.
corporate logo design
While designing your logo and providing the necessary details to your designer you need to always keep in mind what you want your customers to feel about your company when the see your logo. A logo design can actually be a compressed story for your business and tell your customers about the nature and attitude of your business.
"Logo Design" Begins at Home
Yes, your home is the place where you take the first step of your logo design process. Look at the different bottles and pouches you are using everyday in the kitchen, look at the logos they have, look at the logos on your electronic equipments, check the logo on the bag that you got from the shopping mall yesterday. Everyday we come across 1000s of logos but we remember just a few, if we look around, we can find different types of logos around us. Also, visit the local supermarket to check the logos on the array of products they have. It is always better to check out the logos of your competitors who are in the same industry. While doing this, you are sure to find some logos that stand out from the others and this is going to help you conceptualize your logo design.
Once you have made up your mind on how you want your logo to be, its time you write them down clearly demarcated into small objective points which can work as instructions for your logo designer.
One thing you should be careful, while going through different logos of other companies you must not be so influenced by any of them so that your logo becomes a replica or modified version of another logo that you saw. A good design often affects our sub conscious mind and we unknowingly duplicate certain parts of it. It is extremely important that your logo design is unique. A unique logo design increases the likelihood for getting a trademark protection. It is advisable that you take the assistance of a trademark lawyer for your trademark search and to ensure that you do not run into the risk of infringing some other companies trademark symbol or logo.
Using ClipArt
If you area small local business or a mom-n-pop shop you might not be that keen in investing towards a logo and establishing your brand (though I sincerely believe that?s very wrong). In such situation, you can try using some high quality royalty free clip art combining it with a suitable typeface to put your company name. You can also use more than one clip arts to create the total graphics for your logo.
However, you should keep in mind that clip arts would never give you the effect of a custom logo and they can be easily duplicated or stolen. Even if you are modifying a clip art, it is almost impossible to get a trademark on that. In future, once your business grows to the level when you need to have trademarked logo you will have to get a total new logo (may be something closer to the one you have) and start with your branding efforts once again to establish that new logo.
To avoid all this problems it is advisable that you get a unique custom logo and it is not always that you need to spend a lot on your logos. There are companies on the web that offers custom logo design at reasonable price.
Some More Logo Design Tips
1)Keep it simple: Remember, simplicity is the key. Most of the great logos are absolutely simple and it is always easier for us to remember and recognize a simple design than to identify a complicated artwork. If you want to have some complex illustration for your logo, try to minimize the number of lines and make it as simple as possible keeping in mind that the viewer should be able to understand what has been drawn.
2)Typography: You should be careful while deciding on the typeface that you intend to use for your logo. Choosing the correct typeface can make a lot of difference. For example, a finance company depicting strength and stability would like to use some bold, thick font. Also, the letters can be twisted to create simple yet nice logos. Some ideal examples of logo that contains only letters are "SONY" and Dell - remember the twisted "e"?
3)Always Use Vector Graphics: Always ask your designer to provide you the logo as vector graphics. The advantage is, vector graphics can be resized without any loss of details and image quality. You can resize it as per your requirement. In addition, vector graphics take lesser memory capacity in your computer.
4)Choice of Color: You should be careful while deciding on your logo colors. It is advisable to restrict yourself to RGB or CMYK colors so that your logo looks equally good in print as it looks on web. Also, ensure that your logo looks good in black and white as well, mind it, you will also have to use your logo on while faxing any of your marketing material or corporate documents.
Finally, it is always better if you are employing any specialized logo design firm to create your logo design than doing it yourself. It is their profession so they would know it much better than you do and neither is logo design always very costly. Definitely, there are companies that charge you $500 for a logo, however there are also companies that offers equally good services with very much affordable pricing (Corporate Logo Design). It is just a matter of locating that designer and you can be on your way to having a wonderful custom logo design.
Some words about Ray Smith (author of this article)
Ray Smith is a marketing Expert with years of experience in different industries and specialized knowledge on branding and Internet marketing.
corporate logo design
10/17/2010
Logo Files: Versions Of Your Logo That You Should Own
Your logo is the most important graphic element in which you will invest for your business. You should own the logo in many file formats. Having a library of logo files will enable you to send vendors the types of files they need (for example, other designers, printers, or other service providers).
There are two major categories that I will cover in this article ? color variations and file-type variations.
Color Variations
You should receive your logo graphic from your designer in all of the file types listed below in the "File Formats" section (unless otherwise noted) in the following color variations:
Pantone color or CMYK color
Pantone color (if applicable) ? If you intend to have your business cards or other materials printed professionally, choosing Pantone colors makes the process less expensive than printing in full four- (or CMYK-) color, unless you choose to use the new printers available today. See my article on inexpensive printing options, coming soon!. Full CMYK color ? This is for four-color printing, full color ads, and for use on any materials that you intend to print from your own desktop color printer, i.e, invoices, statements, receipts, letters, etc.
RGB color
RGB color ? For use on your website or in your email. You should get JPEG and GIF formats in this color scheme.
Grayscale and/or black and white versions
Grayscale ? If your logo contains more than one color, or if it has tones or shades of one color, you should receive a grayscale version. You would use this when your logo is included in the newspaper or in the Yellow Pages, or on any black and white laser-printed materials you may create.
Black and white
This version would be used to produce the best-quality logo on faxes or any materials you reproduce using a copier.
Depending on the design of the logo, sometimes only either a black and white or grayscale version of the logo will be applicable. For example, for a logo with just one color in it, only a black and white version would apply. And, if elements of different colors overlap, a grayscale version will ensure that the different graphic elements do not bleed together, as they would if they were all converted to black. So you may not receive both grayscale and black and white versions, but having one or the other should suffice. File Formats:
Original graphic
The original Illustrator, Photoshop, or other program-native document. This comes in handy if you make a minor change to your company (i.e., if you add LLC or Inc.), or if you decide to change your color scheme.
To make these types of changes easiest, you need a file of the logo in the original program in which it was created. If the logo was created in Illustrator (which is preferable, because creating vector graphics in Illustrator will allow your logo to be scaled up and down as needed), the type should not be outlined, unless your designer has done so in order to modify the typeface.
If the logo was created in Photoshop, the layers of the document should not be flattened, and the type should not be rasterized (converted from editable type into pixels) ? this will ensure that it will still be editable.
Ask your designer which fonts have been used in the logo, so you could purchase it for use in other materials. This will avoid the lengthy and time-consuming process of font matching, should you work with other designers.
You should receive several different versions of the software's native file formats from the designer, in case a future designer or printer ever uses an older version of the software. For example, I provide Illustrator files in Illustrator CS along with Illustrator 9.
EPS format
I recommend that your logo be in EPS 9 format. EPS can be opened and processed by many different programs. This is also the file format most commonly accepted/requested by printers.
PDF format
You will not be able to view many of the file formats of your design that you receive unless you have graphics software applications. I suggest that you receive the PDF files of each Color Version of your logo. You will be able to view the PDF files using Adobe Acrobat Reader, available for free on Adobe's web site at www.adobe.com.
"Outlined" original format
The difference between this graphic and the original would be found in the Illustrator files. The fonts in the outlined original format would be outlined, which means that the letters are converted into shapes. In Photoshop, the type should be rasterized and the layers should be flattened. This outlined file should be provided in all of the formats listed above ? original program format, EPS, and PDF.
These outlined file versions should be provided to any printers or service bureaus to lessen the chance that the elements in your logo could inadvertently be shifted around. This will make sure that your logo will print with the right font should the printer not have the font used in your logo.
JPEG and GIF formats
For web or email use. The GIF graphic should be created with a transparent background.
TIF format at 300 dots per inch (DPI) resolution, in RGB color format ? For use in Microsoft Word and PowerPoint files.
TIF format at 300 DPI
Some printers, ad vendors (i.e., the Yellow Pages), or other designers may require this file format in order to create additional designed materials.
Having your logo in these formats will ensure that you won't ever need to have your logo redrawn or re-created for use in future projects. After all, you own your logo ? shouldn't you be able to use it as well?
Some words about Erin Ferree (author of this article)
About the AuthorErin Ferree, Founder and Lead Designer of elf design, is a brand identity and graphic
design expert. She has been helping small businesses grow with bold, clean and
effective logo and marketing material designs for over a decade. elf design offers
the comprehensive graphic and web design service
There are two major categories that I will cover in this article ? color variations and file-type variations.
Color Variations
You should receive your logo graphic from your designer in all of the file types listed below in the "File Formats" section (unless otherwise noted) in the following color variations:
Pantone color or CMYK color
Pantone color (if applicable) ? If you intend to have your business cards or other materials printed professionally, choosing Pantone colors makes the process less expensive than printing in full four- (or CMYK-) color, unless you choose to use the new printers available today. See my article on inexpensive printing options, coming soon!. Full CMYK color ? This is for four-color printing, full color ads, and for use on any materials that you intend to print from your own desktop color printer, i.e, invoices, statements, receipts, letters, etc.
RGB color
RGB color ? For use on your website or in your email. You should get JPEG and GIF formats in this color scheme.
Grayscale and/or black and white versions
Grayscale ? If your logo contains more than one color, or if it has tones or shades of one color, you should receive a grayscale version. You would use this when your logo is included in the newspaper or in the Yellow Pages, or on any black and white laser-printed materials you may create.
Black and white
This version would be used to produce the best-quality logo on faxes or any materials you reproduce using a copier.
Depending on the design of the logo, sometimes only either a black and white or grayscale version of the logo will be applicable. For example, for a logo with just one color in it, only a black and white version would apply. And, if elements of different colors overlap, a grayscale version will ensure that the different graphic elements do not bleed together, as they would if they were all converted to black. So you may not receive both grayscale and black and white versions, but having one or the other should suffice. File Formats:
Original graphic
The original Illustrator, Photoshop, or other program-native document. This comes in handy if you make a minor change to your company (i.e., if you add LLC or Inc.), or if you decide to change your color scheme.
To make these types of changes easiest, you need a file of the logo in the original program in which it was created. If the logo was created in Illustrator (which is preferable, because creating vector graphics in Illustrator will allow your logo to be scaled up and down as needed), the type should not be outlined, unless your designer has done so in order to modify the typeface.
If the logo was created in Photoshop, the layers of the document should not be flattened, and the type should not be rasterized (converted from editable type into pixels) ? this will ensure that it will still be editable.
Ask your designer which fonts have been used in the logo, so you could purchase it for use in other materials. This will avoid the lengthy and time-consuming process of font matching, should you work with other designers.
You should receive several different versions of the software's native file formats from the designer, in case a future designer or printer ever uses an older version of the software. For example, I provide Illustrator files in Illustrator CS along with Illustrator 9.
EPS format
I recommend that your logo be in EPS 9 format. EPS can be opened and processed by many different programs. This is also the file format most commonly accepted/requested by printers.
PDF format
You will not be able to view many of the file formats of your design that you receive unless you have graphics software applications. I suggest that you receive the PDF files of each Color Version of your logo. You will be able to view the PDF files using Adobe Acrobat Reader, available for free on Adobe's web site at www.adobe.com.
"Outlined" original format
The difference between this graphic and the original would be found in the Illustrator files. The fonts in the outlined original format would be outlined, which means that the letters are converted into shapes. In Photoshop, the type should be rasterized and the layers should be flattened. This outlined file should be provided in all of the formats listed above ? original program format, EPS, and PDF.
These outlined file versions should be provided to any printers or service bureaus to lessen the chance that the elements in your logo could inadvertently be shifted around. This will make sure that your logo will print with the right font should the printer not have the font used in your logo.
JPEG and GIF formats
For web or email use. The GIF graphic should be created with a transparent background.
TIF format at 300 dots per inch (DPI) resolution, in RGB color format ? For use in Microsoft Word and PowerPoint files.
TIF format at 300 DPI
Some printers, ad vendors (i.e., the Yellow Pages), or other designers may require this file format in order to create additional designed materials.
Having your logo in these formats will ensure that you won't ever need to have your logo redrawn or re-created for use in future projects. After all, you own your logo ? shouldn't you be able to use it as well?
Some words about Erin Ferree (author of this article)
About the AuthorErin Ferree, Founder and Lead Designer of elf design, is a brand identity and graphic
design expert. She has been helping small businesses grow with bold, clean and
effective logo and marketing material designs for over a decade. elf design offers
the comprehensive graphic and web design service
10/16/2010
Logo Design: What You Need to Know Before Jumping on the Brandwagon
Your company is branching off a new division. Your organization is starting a new program. You and a couple of cohorts have quit the 9 to 5 (opting for the 24/7) and what pops into your head? "We need a logo! A fine logo, a professional logo. We'll put it on our stationery, business cards, website, brochures and business presentations! We'll wear it on t-shirts! It will make us official and respected. We'll be branded!"
Take a deep breath. In the history of design, never once did a design firm single-handedly brand a company solely by the creation of a logo. Logo design by itself is not branding -- it's decorating. The word branding is as ubiquitous today as the word start-up was in the dot com era, but few companies truly understand the heart of branding.
Branding is not the logo that you use to represent your company. Branding is to an organization what personality is to a person. We all know it's more fun hanging out with someone who is funny than someone who has no sense of humor but is wearing a cool hat, or someone who is honest than a liar with a nice belt, or someone who is reliable than someone who's a flake with great shoes. We respect people who volunteer their time and energy helping those in need no matter what they're wearing. The outfit is important when it comes to first impressions, but it cannot by itself define a person.
A logo is a company's outfit. I have seen companies spend an inordinate amount of time and money to come up with a logo, only to realize a few years later that the logo doesn't represent them effectively and they have to start the process over. Young companies get caught hiring designers to create logos reflecting who they think they should be, rather than who they truly are. Or they hope that branding will develop from the logo, rather than the logo developing from branding. An idiot wearing a great suit is still an idiot. It seems silly to let a designer define your company personality for you -- designers have a lot of practice, but what do they really know about who you are? If you watch the brand evolution of some of this country's oldest corporate giants, you'll notice that their logos all relate somehow to the logo they first created 100 years ago. Coca-Cola is still a script font; it is updated periodically, but it doesn't change much. UPS and Burger King both updated their logos within the past 5 years, but neither veered too far from their originals. These companies understood their own brands very early on. The same is true for United Way. The small round hand has been around forever and still conveys the overall message our nation's largest philanthropic organization.
Before you jump on the brandwagon, do some company soul searching. It often makes sense to hold off on your logo until you've had a chance to live with your new company or program for a month--or six. It's no sin to use temporary letterhead, simple business cards and a basic website. Just think how many marriages could have been saved had the two parties involved waited until they were past infatuation to tie the knot (or at least waited until they were sober). Gather your staff and spend a few weeks mulling over the following questions. Come up with some of your own questions. Once the answers are clear, succinct and flow effortlessly, you are ready to call in the design troupes.
What do you do?
Who do you do it for?
Why do you do it?
How does what you do benefit others?
What makes you different from other companies doing similar things?
Who are you? Describe the culture (or personality) of your company using no more than 5 adjectives.
How do you define success? Describe a snapshot of what your company will look like when it is successful.
Clarity from the start will allow you to make an intelligent choice of how to visually represent your company in the form of a logo. Your company is sure to evolve over the years; a well-designed logo reflecting the core of your company will gracefully evolve with you.
©Artifex Design Inc.
Some words about Audrey Nezer (author of this article)
Audrey Nezer is an award-winning graphic designer in Seattle, Washington. Her company, Artifex Design, creates playful, edgy and effective marketing and communication materials for companies and organizations throughout the United States. Visit http://www.artifex.net to learn more (and win a prize!)
Take a deep breath. In the history of design, never once did a design firm single-handedly brand a company solely by the creation of a logo. Logo design by itself is not branding -- it's decorating. The word branding is as ubiquitous today as the word start-up was in the dot com era, but few companies truly understand the heart of branding.
Branding is not the logo that you use to represent your company. Branding is to an organization what personality is to a person. We all know it's more fun hanging out with someone who is funny than someone who has no sense of humor but is wearing a cool hat, or someone who is honest than a liar with a nice belt, or someone who is reliable than someone who's a flake with great shoes. We respect people who volunteer their time and energy helping those in need no matter what they're wearing. The outfit is important when it comes to first impressions, but it cannot by itself define a person.
A logo is a company's outfit. I have seen companies spend an inordinate amount of time and money to come up with a logo, only to realize a few years later that the logo doesn't represent them effectively and they have to start the process over. Young companies get caught hiring designers to create logos reflecting who they think they should be, rather than who they truly are. Or they hope that branding will develop from the logo, rather than the logo developing from branding. An idiot wearing a great suit is still an idiot. It seems silly to let a designer define your company personality for you -- designers have a lot of practice, but what do they really know about who you are? If you watch the brand evolution of some of this country's oldest corporate giants, you'll notice that their logos all relate somehow to the logo they first created 100 years ago. Coca-Cola is still a script font; it is updated periodically, but it doesn't change much. UPS and Burger King both updated their logos within the past 5 years, but neither veered too far from their originals. These companies understood their own brands very early on. The same is true for United Way. The small round hand has been around forever and still conveys the overall message our nation's largest philanthropic organization.
Before you jump on the brandwagon, do some company soul searching. It often makes sense to hold off on your logo until you've had a chance to live with your new company or program for a month--or six. It's no sin to use temporary letterhead, simple business cards and a basic website. Just think how many marriages could have been saved had the two parties involved waited until they were past infatuation to tie the knot (or at least waited until they were sober). Gather your staff and spend a few weeks mulling over the following questions. Come up with some of your own questions. Once the answers are clear, succinct and flow effortlessly, you are ready to call in the design troupes.
What do you do?
Who do you do it for?
Why do you do it?
How does what you do benefit others?
What makes you different from other companies doing similar things?
Who are you? Describe the culture (or personality) of your company using no more than 5 adjectives.
How do you define success? Describe a snapshot of what your company will look like when it is successful.
Clarity from the start will allow you to make an intelligent choice of how to visually represent your company in the form of a logo. Your company is sure to evolve over the years; a well-designed logo reflecting the core of your company will gracefully evolve with you.
©Artifex Design Inc.
Some words about Audrey Nezer (author of this article)
Audrey Nezer is an award-winning graphic designer in Seattle, Washington. Her company, Artifex Design, creates playful, edgy and effective marketing and communication materials for companies and organizations throughout the United States. Visit http://www.artifex.net to learn more (and win a prize!)
10/15/2010
Creating a Winning Logo
Creating a logo to get you noticed.
When you?re branding a company with a name, a colour scheme and a logo the logo is often not given enough care and attention. It should follow the chosen colour scheme and reflect the business that your company is in. Too often, particularly on the WWW logos are seen as a way to show off the design talents of the author. To create a free logo I have created this easy to follow step by step guide.
Planning
Your logo should reflect the company it represents. Create a list of all the services or products the company supplies and try to find some common ground.
Sit down and choose the colours you will be using. This is best achieved by studying the corporate colours and maybe adding a few more shades of these colours. You should aim for a maximum of 12 but ideally you will want only one or two colours. Avoid very dark colours unless it is relevant to your company. If you send out a letter on headed notepaper to a client you will want your logo to jump off the desk at them to remind them who you are.
Remember that your design may have to be very small (a business card) or very large (the side of a van) so whatever you come up with must be scaleable. Try imagining your logo as a tiny image and then as a large image. If your using lettering will it must be readable at a very small size. Will the font appear correctly in a user browser on the internet?
Consider every place your logo might appear and work out what you will need to design for. A company that deals with older people does not to be bright and modern, something a little more sedate would be more appropriate.
Until you know the answers to all the questions above don?t move on to the next section.
Creating
Keep it simple. Look at any major company in the world and see how simple their logos are. Nothing fancy for the experts so why should you have a fancy design?
Look at what the competion are doing. DO NOT COPY somebody else?s work. Sometimes I get me best inspiration from studying other people ideas and coming up with a really original one based on a concept they have used. As long as it?s not a copy of somebody else?s work your not infringing copyright.
A tip for doing this is to use Googles Image Search. Type in some key word and select the image search with the word logo. For example if you were selling cars search for ?cars + logo?. You will be presented with a selection of rival logos for other sites.
Use this to see what works and what does not. You will be drawn to the good designs and you will recognise what represents a company that sells cars. This search brings up the Alpha Romeo logo in the first few entries. This logo is slightly more complicated than you will want but works perfectly for a company producing cars.
Now start sketching some designs on paper. Keep all of the designs you make to hand as you never know when you might decide that the picture you drew before could be the one. When you have an idea don?t over develop it. You should aim to have at least 15 to 20 rough ideas before choosing 2 or 3 to work on further.
Developing
When you have chosen your two or three best ideas ask some friends what they think. Use your friends and family to test your logo. Everybody loves to give their opinion on everything so use that to your own advantage. Listen to what people have to say about your designs and you may learn something. Little things that you have not seen can be very obvious to someone that has never seen it before. Take a note of all the comments and go back to the drawing board. Look over what was said about every design and then, based on your own feelings and the comments you have collected, decide which idea you are going to develop more.
Create a slightly more refined drawing, or if you have some computer skills, make up an approximate design using a graphics program (don?t worry if you can?t do this as the next step will take care of that anyway.)
Unless you?re either a graphic designer or a printer, employ a professional to finish the work to a high standard. Your logo will appear on every bit of literature your company will ever produce and if it does not look professional then you don?t look professional. You will have saved a lot of money by developing the logo yourself so it is now time to ask a professional to finish the work.
Well done. You have just created an effective and attractive logo for your company. Be proud of your work and display it everywhere.
Some words about Philip Gillespie (author of this article)
About The AuthorPhilip Gillespie is a proffesional website designer and graphic artist. His works include www.ech
When you?re branding a company with a name, a colour scheme and a logo the logo is often not given enough care and attention. It should follow the chosen colour scheme and reflect the business that your company is in. Too often, particularly on the WWW logos are seen as a way to show off the design talents of the author. To create a free logo I have created this easy to follow step by step guide.
Planning
Your logo should reflect the company it represents. Create a list of all the services or products the company supplies and try to find some common ground.
Sit down and choose the colours you will be using. This is best achieved by studying the corporate colours and maybe adding a few more shades of these colours. You should aim for a maximum of 12 but ideally you will want only one or two colours. Avoid very dark colours unless it is relevant to your company. If you send out a letter on headed notepaper to a client you will want your logo to jump off the desk at them to remind them who you are.
Remember that your design may have to be very small (a business card) or very large (the side of a van) so whatever you come up with must be scaleable. Try imagining your logo as a tiny image and then as a large image. If your using lettering will it must be readable at a very small size. Will the font appear correctly in a user browser on the internet?
Consider every place your logo might appear and work out what you will need to design for. A company that deals with older people does not to be bright and modern, something a little more sedate would be more appropriate.
Until you know the answers to all the questions above don?t move on to the next section.
Creating
Keep it simple. Look at any major company in the world and see how simple their logos are. Nothing fancy for the experts so why should you have a fancy design?
Look at what the competion are doing. DO NOT COPY somebody else?s work. Sometimes I get me best inspiration from studying other people ideas and coming up with a really original one based on a concept they have used. As long as it?s not a copy of somebody else?s work your not infringing copyright.
A tip for doing this is to use Googles Image Search. Type in some key word and select the image search with the word logo. For example if you were selling cars search for ?cars + logo?. You will be presented with a selection of rival logos for other sites.
Use this to see what works and what does not. You will be drawn to the good designs and you will recognise what represents a company that sells cars. This search brings up the Alpha Romeo logo in the first few entries. This logo is slightly more complicated than you will want but works perfectly for a company producing cars.
Now start sketching some designs on paper. Keep all of the designs you make to hand as you never know when you might decide that the picture you drew before could be the one. When you have an idea don?t over develop it. You should aim to have at least 15 to 20 rough ideas before choosing 2 or 3 to work on further.
Developing
When you have chosen your two or three best ideas ask some friends what they think. Use your friends and family to test your logo. Everybody loves to give their opinion on everything so use that to your own advantage. Listen to what people have to say about your designs and you may learn something. Little things that you have not seen can be very obvious to someone that has never seen it before. Take a note of all the comments and go back to the drawing board. Look over what was said about every design and then, based on your own feelings and the comments you have collected, decide which idea you are going to develop more.
Create a slightly more refined drawing, or if you have some computer skills, make up an approximate design using a graphics program (don?t worry if you can?t do this as the next step will take care of that anyway.)
Unless you?re either a graphic designer or a printer, employ a professional to finish the work to a high standard. Your logo will appear on every bit of literature your company will ever produce and if it does not look professional then you don?t look professional. You will have saved a lot of money by developing the logo yourself so it is now time to ask a professional to finish the work.
Well done. You have just created an effective and attractive logo for your company. Be proud of your work and display it everywhere.
Some words about Philip Gillespie (author of this article)
About The AuthorPhilip Gillespie is a proffesional website designer and graphic artist. His works include www.ech
10/14/2010
Promotional Mugs Suppliers- Buy the Promotional Merchandise Online
There are many promotional merchandise suppliers who may provide you all the latest gifts used for promotional purposes. These suppliers can now be contacted online. The promotional mugs suppliers give out heavy discounts for the individual and bulk buy.
Promotional Gift Items- The Concept
Before knowing more about the work done by the promotional mugs suppliers you should know the whole concept about the promotional items. The promotional items are gifts that are given out to the customers or clients and through this they promote the name of the company. These items are small items and are selected on the basis that you can use these items in your day to day lives. These items can be used by all age group people and they tend to pass hands. While they pass hands they in parallel keep promoting the name of the company. The most probable items used for promotional purposes are mugs, pens, penstands, chocolates etc.
Promotional Mugs- What to expect?
The coffee mugs are commonly used by people both in office and homes. The companies prefer to use these coffee mugs for promotional purposes. The mugs can be made up of plastic or ceramics. These mugs generally have white base. You will simply need to furnish the soft copy of the logo of the company for printing. The printing is done on the top surface of the mugs. Any colour can be used for printing the name of the company.
Promotional Gift Suppliers- What they will do?
You can order the promotional mugs online through these promotional mugs suppliers. You will need to furnish the soft copy of the logo and name of the company. You may also give out a tag line to be printed on the mug. You can choose the colour of the printing, you may also choose the font of the printing. You are also allowed to choose the area where the printing should be done. A virtual sample is shown off before sending the items for bulk manufacturing. You are eligible for heavy discounts on the individual and bulk buy. For more information on the matter kindly search the net. There are ample amounts of information on the matter.
Written by: Articles Manager
Promotionalgiftsstore.co.uk is one of the UK's leading Promotional Mugs UK supplier, provides different types of Promotional Mugs, printed mugs, branded mugs and Ceramic mugs from the Redbows mugs collection.
Article Source: http://www.articlecat.com
Promotional Gift Items- The Concept
Before knowing more about the work done by the promotional mugs suppliers you should know the whole concept about the promotional items. The promotional items are gifts that are given out to the customers or clients and through this they promote the name of the company. These items are small items and are selected on the basis that you can use these items in your day to day lives. These items can be used by all age group people and they tend to pass hands. While they pass hands they in parallel keep promoting the name of the company. The most probable items used for promotional purposes are mugs, pens, penstands, chocolates etc.
Promotional Mugs- What to expect?
The coffee mugs are commonly used by people both in office and homes. The companies prefer to use these coffee mugs for promotional purposes. The mugs can be made up of plastic or ceramics. These mugs generally have white base. You will simply need to furnish the soft copy of the logo of the company for printing. The printing is done on the top surface of the mugs. Any colour can be used for printing the name of the company.
Promotional Gift Suppliers- What they will do?
You can order the promotional mugs online through these promotional mugs suppliers. You will need to furnish the soft copy of the logo and name of the company. You may also give out a tag line to be printed on the mug. You can choose the colour of the printing, you may also choose the font of the printing. You are also allowed to choose the area where the printing should be done. A virtual sample is shown off before sending the items for bulk manufacturing. You are eligible for heavy discounts on the individual and bulk buy. For more information on the matter kindly search the net. There are ample amounts of information on the matter.
Written by: Articles Manager
Promotionalgiftsstore.co.uk is one of the UK's leading Promotional Mugs UK supplier, provides different types of Promotional Mugs, printed mugs, branded mugs and Ceramic mugs from the Redbows mugs collection.
Article Source: http://www.articlecat.com
10/13/2010
The Essentials Of Logo Designing
The advertising school of thought suggests, "If the customer has heard of you, you've done our job." This is what is known as "Branding". It is the messaging work a company does to encourage consumers to feel a certain way about their product. From touchy-feely character attributes to laundry lists of product features, it's a marketer's job to help you assimilate these ideas. The goal of all branding is to create an emotional tie between your clients and you. Branding isn't simply slapping a logo on a hat or coffee mug. It's the whole package of attaching a unique identity to a product or name in order to distinguish it from other variants. The biggest misconception in branding is the belief that branding is about market share, in fact it will always be about MIND AND EMOTIONAL share. A great book out there right now is, Emotional Branding by Marc Gobe, which goes into some very intriguing detail about what, obviously on the surface, seems like common sense.
No matter how big or small you are a focus on mind and emotional share will help you retain and attract clients. A logo is a very strong instrument for creating this. Your logo is: your culture, your personality, and YOU. A logo can not survive unless it is designed with simplicity and restraint, because a logo seldom gets more than a glance. In a world of clutter the simpler a logo, the easier it is to remember. Simplicity implies a meaningful idea that can be easily recalled. The simple logo reflects one or more aspects of sustainability. The key goals of sustainability are to live within our environmental limits, to achieve social justice and to foster economic and social progress. The logo design should be reproducible in full color (RGB and CMYK) and mono. The mono version should be designed to reverse. The logo must be reproducible in all sizes and formats from single-column newspaper size to banner display size.
Planning and design coordination are essential components in a corporate identification program, which interrelate to achieve the desired total impression. A professional and consistent image is essential for your corporate identity. A good logo design brief ensures that no time is wasted, and that you receive targeted logo options as soon as possible. The logo brief also helps us focus our attention on the areas that best serve your business, making you much happier with the final result. A good logo creates an atmosphere, and especially an alphabet of compassion. People relate to words, their meaning, and what they recognize around them. Words have strength and significance, which equals trust and belief.
The proper combination of characters and/or graphics should be used to create a single design to identify a company or organization which shall be often trademarked and included on all company printed materials and ads. A logo gives a complete professional image that a business wishes to project to make it recognizable and distinct. It is a successful business identity that is consistently carried through all aspects of a company's access to the public, customers, and potential customers: business card, letterhead and envelope, brochures, print advertisements, Web presence, media advertisements, signage, etc.
ne and many more.
Written by: jenni
Jennifer is an expert Internet marketing professional with years of experience in various industries such as: Business, Finance, Real Estate, Logo Design, Web-Design, Health & Medicine and many more.
Article Source: http://www.articlecat.com
No matter how big or small you are a focus on mind and emotional share will help you retain and attract clients. A logo is a very strong instrument for creating this. Your logo is: your culture, your personality, and YOU. A logo can not survive unless it is designed with simplicity and restraint, because a logo seldom gets more than a glance. In a world of clutter the simpler a logo, the easier it is to remember. Simplicity implies a meaningful idea that can be easily recalled. The simple logo reflects one or more aspects of sustainability. The key goals of sustainability are to live within our environmental limits, to achieve social justice and to foster economic and social progress. The logo design should be reproducible in full color (RGB and CMYK) and mono. The mono version should be designed to reverse. The logo must be reproducible in all sizes and formats from single-column newspaper size to banner display size.
Planning and design coordination are essential components in a corporate identification program, which interrelate to achieve the desired total impression. A professional and consistent image is essential for your corporate identity. A good logo design brief ensures that no time is wasted, and that you receive targeted logo options as soon as possible. The logo brief also helps us focus our attention on the areas that best serve your business, making you much happier with the final result. A good logo creates an atmosphere, and especially an alphabet of compassion. People relate to words, their meaning, and what they recognize around them. Words have strength and significance, which equals trust and belief.
The proper combination of characters and/or graphics should be used to create a single design to identify a company or organization which shall be often trademarked and included on all company printed materials and ads. A logo gives a complete professional image that a business wishes to project to make it recognizable and distinct. It is a successful business identity that is consistently carried through all aspects of a company's access to the public, customers, and potential customers: business card, letterhead and envelope, brochures, print advertisements, Web presence, media advertisements, signage, etc.
ne and many more.
Written by: jenni
Jennifer is an expert Internet marketing professional with years of experience in various industries such as: Business, Finance, Real Estate, Logo Design, Web-Design, Health & Medicine and many more.
Article Source: http://www.articlecat.com
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